Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

...

Driver

career development opportunities, price, and brand reputation

 

Campaign Name

Crisis Management Across Health and Human Services

 

Campaign Type

Crisis Management Course Sample Video - Gated Asset Q2 Campaign

 

Channels

 

Email

 Submit 2 supporting emails

 

PPC

Is this something we can promote via PPC - Crisis management has had over 300 searches per month, low competition and low cost per clicks. We can also pair it with some of our crisis management courses.

  Yes

Social

Is this something we can support via social media posts?

  Yes, but with a caveat (paid only)

Launch date

 

Status (Dates of AT tickets)

AdOps AT form request submitted 3/21 | PPC AT request submitted 3/21| Social AT Ticket submitted 3/21 (Grace to attach asset to og request)

 

Gated Asset Location

Crisis management https://preview.relias.com/library/SIM/Crisis%20SIM%20Demo/story_html5.html

Gated URL

https://info.reliasacademy.com/crisis-management-health-human-services-gated

Awaiting graphic to replace existing image from Creative Team, submitted ticket on 3/8

Campaign Key (UTM)

crisis+management+24

 

...

\uD83E\uDD45 Goals

Goals

Metrics

Increase enrollment and purchase of OT All Access Course

2023 OT All Access Purchase during Q2 -

Increase by 10%

Increase overall revenuePrimary Goal - Lead Generation (Website Traffic)

Secondary Goal - Audience Engagement, Brand Awareness, establish authority and thought leadership & lead nurture

  • Increase users on Academy in accordance to brand goals

  • Increase asset downloads

  • Increase/improve conversion rate

  • Email Subscriber growth

  • Lead Quality

  • Increase social media engagement and brand awareness

 

\uD83D\uDCB0 Budget