Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

...

Driver

Grace Beesley | Manager, Channel Marketing - B2C Growth https://reliasacademy.com/rls/store

 

 

Campaign Name

OT Month Promo - all site (15% off)

 

 

Campaign Promo Code

Promo Code – OTMONTH24

Campaign type

Revenue Driver

 

 

Channels

 

 

Email

Submit 3 supporting emails

 

 

PPC

Would we want to support this with PPC? - Yes

 

 

Social

Would we want to support this with Social? - Not at this time

 

 

Launch date

-April 15th

 

 

Status (Dates of AT tickets)

Email - All Q2 Tickets Submitted 3/15 | Endeca code: created 3/18 | Submitted PPC AT Ticket 3/21 | Social AT Ticket submitted 3/21

 

 

Opt-In Monster Banner

Created 3/15

 

 

UTM

OTMONTH-24

 

 

...

\uD83E\uDD45 Goals

Goals

Metrics

Primary Goal: Drive Revenue

Increase Revenue

Secondary Goal(s): Increase website traffic, Increase conversions, improve user engagement

  • Increase coupon redemption YOY

    • Increase by X number of coupon uses

  • Increased website traffic

  • Improved conversion rate

\uD83D\uDCB0 Budget

Total:

...