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Driver | career development opportunities, price, and brand reputation |
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Campaign Name | Crisis Management Across Health and Human Services |
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Campaign Type | Crisis Management Course Sample Video - Gated Asset Q2 Campaign |
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Channels |
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Submit 2 supporting emails |
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PPC |
| Social | Account Creation | Is this something we can promote via PPC - Crisis management has had over 300 searches per month, low competition and low cost per clicks. We can also pair it with some of our crisis management courses. | Yes |
Social | Is this something we can support via social media posts? | Yes, but with a caveat (paid only) | |||
Launch date |
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Status (Dates of AT tickets) |
| title | NOT STARTEDAdOps AT form request submitted 3/21 | PPC AT request submitted 3/21| Social AT Ticket submitted 3/21 (Grace to attach asset to og request)
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Gated Asset Location | Crisis management https://preview.relias.com/library/SIM/Crisis%20SIM%20Demo/story_html5.html | ||||
Gated URL | https://info.reliasacademy.com/crisis-management-health-human-services-gated | Awaiting graphic to replace existing image from Creative Team, submitted ticket on 3/8 | |||
Campaign Key (UTM) | crisis+management+24 |
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Target market
\uD83E\uDD45 Goals
Goals | Metrics |
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Increase enrollment and purchase of OT All Access Course
2023 OT All Access Purchase during Q2 -
Increase by 10%
Primary Goal - Lead Generation (Website Traffic) Secondary Goal - Audience Engagement, Brand Awareness, establish authority and thought leadership & lead nurture |
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