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2024 Overall Campaign Goals:

Goals

Metrics

Drive Traffic

Amass 2.26M in traffic by EOY

Maintain 2.2% conversion rate

Drive Revenue

 $5M in revenue

AOV: $98

Increase New Users/Registrations

+49,720 users in 2024

💬 Messaging

B2C Messaging Doc HERE [Need Link]

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See link to Campaign in Airtable HERE under the Campaign Tracking Tab

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