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Driver | Jacey Monahan | Channel Marketing Manager, Nurse.com |
|---|---|
Campaign name | Nurse.com End of Year Campaign 2024 |
Campaign type | CE / Direct Revenue |
Launch date | November 29, 2024 - Dec 6, 2024 - Cyber Week Promo Dec 7 through EOY - 25% off Promo Cyber Monday: 12/2 - 40% off sitewide Cyber Week: 12/3-12/8 - 25% off sitewide End of Year Savings: 12/9-12/31 - 25% off sitewide |
Campaign Run Dates | Nov 29 - Dec 31 2024 |
Coupon Codes | Cyber Monday: CYBER40 Cyber Week: CYBERWEEK25 End of Year: DECDISCOUNT25 |
Campaign UTM Tag | NurseBOGO24 cyber24 and DECDISCOUNT24decdiscount24 |
\uD83D\uDCD4 Strategy
See Strategy Deck [LINK HERE]
Campaign Brief [LINK HERE]Campaign Briefs: https://reliaslearning.sharepoint.com/:w:/r/sites/Marketing_Dept/_layouts/15/Doc.aspx?sourcedoc=%7B906068B6-BD62-46E0-AE4F-E89F6762F5F0%7D&file=2024%20EOY%20Promo%20Campaign%20Brief.docx&action=default&mobileredirect=true
📁 Campaign Assets
Campaign Look & Feel [LINK HERE]: 24-NURSE-429-LookFeelGuide-Campagin-EndofYear Sales-FINAL.pdf
B2C Campaign Assets [LINK HERE]
\uD83E\uDD45 Campaign Performance
KPI | Metrics | NURSEBOGO24 (11/29 – 12/6)|
|---|---|---|
CYBER40 | Coupon Code Uses: Revenue Generated: $ | |
CYBERWEEK25 | Coupon Code Uses: Revenue Generated: $ | |
DECDISCOUNT24 DECDISCOUNT25 (12/7 9 – 12/31) | Coupon Code Uses: Revenue Generated: $ |
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