*UPDATES IN PROGRESS
this page has moved to the new confluence growth marketing page - SEO For YouTube
How does SEO on YouTube work?
...
| Info |
|---|
If you don’t have access to Ahrefs or need assistance with keyword research, reach out submit a ticket to the SEO team, and we can help! . |
Use the YouTube search bar to find related search terms in addition to general Keyword Research from Ahrefs. Pretend you're searching for your video, what would you type into the search bar? Having those words in your YouTube video could help people find your content more easily. Once you have these keywords, plug them into Ahrefs to get the average monthly number of searches for each keyword.
...
Organize Your Keyword Research in an Excel sheet, you can use this format:
Keyword | Average Monthly Search Volume | Keyword Type (Primary, Secondary, Long Tail) |
|---|---|---|
Once you have a list of keywords with the average monthly search volume, determine which you want to target for your video.
Keyword Types
Primary - have higher monthly search volume, but they tend to be more competitive and difficult to rank for.
Secondary - have lower search volume, but they have less competition, which makes them easier to rank for.
Long Tail - are longer and more niche phrases, generally related to your primary and secondary keywords.
...
Video Title
Insert your keyword naturally into the video title.
https://support.google.com/youtube/answer/12340300?hl=en&sjid=21436646725091399-NA
Video Description
Optimize your video description with a target keyword and synonmnssynonyms. Try adding a CTA. The official character limit for video descriptions is 1,000 characters. Try to make the description at least 250 characters but if you write a longer description, include the most important information in the first 100 characters that shows. Include relevant links to the website. Viewers will have to click “view more” to read the remaining information.
Tags
Tag your video with popular keywords that relate to the video topic. This helps informs not only viewers but YouTube itself to understand the content and context of the video. Add around 5-8 tags. This is helpful so YouTube can figure out how to associate your video with similar videos which can broaden your video's reach. Don’t spam by adding irrelevant tags to get more views, Google can penalize you for that.
Video Chapters/Time StampsTimestamps
Video Transcription
Video File Name
Rename your video file using a target keyword. Use dashes or underscores between each word.
...
Use Captions
Captions are an essential part of social media accessibility. Not only do they benefit your viewers with hearing impairments, but they also add context and fill in any audio gaps that viewers might miss.
...