To build out a new landing page, you’ll need to duplicate an existing
Header images have to be sourced from creative and sent to engineering for custom sizing.
Submit all images to engineering for sizing
Keyword Redirects:
can set up keyword redirects for search queries in our internal search function to point users to a specific landing or product page.
this can be helpful in improving the search functionality and pointing users to the appropriate page.
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When you get into the landing page designer, you will need to define the page path beside where you see “storeSiteUS”. Make sure to use a keyword-targeted URI that has your primary target keyword in it. i.e. “teepa-snow-courses”.
Note: If you are optimizing an existing landing page and need to update the URL slug, ensure that you put in a 301 redirect (Cloudflare as of 2023) from the old URL to the new path once you’ve pushed it live. Also, stay in touch with the engineering team, as they are updated with any changes to the site.
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HeaderContent →
Header Title: Here you’ll define your H1 of the page, where you’ll target your primary keyword. This should be close, if not identical to the page path.
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Images have to be properly constrained, so it is best to copy an existing image address on the site or reach out to engineering/design to get an updated photo.
Publishing:
Name your project
Beside Experience Manager, will be called “untitled work” by default
Publish the project.
Navigate to EAC Admin Console → Scripts → PromoteAuthoringToLive → Start
Make sure “Update Status Automatically” is selected for automatic updates
QA the new page to check for any breaks in HTML, content, or SEO content