Driver | Grace Beesley | Manager, Channel Marketing - B2C Growth https://reliasacademy.com/rls/store | |
|---|---|---|
Campaign name | BCBA All Access Promo Campaign Live - Jan 15- March 30th | |
Campaign type | All Access Subscription Sale | |
Launch date | ||
Campaign UTM Tag | BCBA-24 |
\uD83D\uDCD4 Strategy
See Strategy Deck HERE
Campaign Brief HERE
\uD83E\uDD45 Goals
2024 Overall Campaign Goals:
Goals | Metrics |
|---|---|
Drive Traffic | Amass 2.26M in traffic by EOY Maintain 2.2% conversion rate |
Drive Revenue | $5M in revenue AOV: $98 |
Increase New Users/Registrations | +49,720 users in 2024 |
💬 Messaging
B2C Messaging Doc HERE [Need Link]
✅ Campaign Deliverables & Tracking
See link to Campaign in Airtable HERE under the Campaign Tracking Tab