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Check spend
Ensure we are pacing not to overspend budget for Search, Display & Video.
Closely monitor if off pace for spending
Check ROAS
Ensure all accounts are at or above minimum threshold or ROAS
If not, assess which campaigns, ad groups, and keywords need to be adjusted to improve ROAS.
Check Revenue/Leads
Ensure we are on track to hit our revenue goal.
If not, boost bids on converting keywords with good ROAS, look for keyword expansion opportunities, review ad copy and CTR. Check CVR and potentially run an A/B test with instapage to increase CVR.
Check accounts that went on/off proms to ensure the automated rules worked correctly and only the right ads, promo extensions and sitelinks are showing.
For any new campaigns created, go in daily for the first week or so to adjust bids and put in negative keywords.
Weekly:
Check negative keywords
Ensure all broad match keywords, DSA and Performance max are monitored weekly with appropriate negative keywords.
Check Display & Video Placements
Ensure we are not getting clicks from sites and videos that look spammy and not like our target audience
Review location performance, add bid adjustments as necessary
Review device performance, add bid adjustments as necessary
Review keyword bids and bidding strategy
1-1 meetings
Come prepared with any wins, major roadblocks, career growth, training needs, ect.
Block time to read industry news to help with new ideas for optimizations and campaigns
Update notes for weekly meetings with CMMs
Monthly:
Update monthly reports for CMMs
Update ad copy to improve CTR
Evaluate CVR and create instapages and work with UX team for A/B tests
Look for new remarketing audience opportunities
Yearly:
Stay current on Google Ads certifications
Stay current on Microsoft Ads certifications
Stay current on Google Analytics certification
Automation:
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Put in alerts for disapproved ads (Google & Bing)
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Put in alerts for keyword issues (Google & Bing)
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