Choose your folder based on the campaign vertical (PAC, ACU, BCH, etc).
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Locate target segment within folders. Open segment -> take action -> create 6sense advertising campaign.
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Campaign Set Up:
Campaign Naming Convention is vertical abbreviation | short but descriptive campaign name | campaign ID
ex: REL |
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Brand Awareness | 701RM00000CMuxYYAT
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Then click “Create Campaign”
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Choose start date, overall budget, daily budget and the campaign’s tCPM.
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Setup your ads
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Schedule
Choose flight dates - 90 days, unless otherwise noted
Daypart - Only weekdays, 09:00 AM to 06:00 PM, Use the Viewer's timezone
Budget
Overall budget - $350, unless otherwise noted
Daily budget - $5
Target CPM - at the low end of what the tool suggests
Frequency Cap - 4 impressions per user, per day
Alert Recipients - none
Additional Details - none
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Ads Setup
Load your Banner ads
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Name the Banner ads (unique names for each ad are required)
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. Keep creative standard name intact.
Add in landing page URL w/ updated utm parameters.
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Click “Next” to move on to the advanced targeting settings.
Advanced Targeting
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Persona - do not include, this adds costs to the campaign
Device type –
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Desktop
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Inventory type
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– Web only
Domain – Continue with existing global exclusion list
Brand Safety – standard protection
Optimization – activate both options (Account Pacing & Viewability Optimization)
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Country - United States
Language - English
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One more review to ensure that everything in the campaign is correct.
Launch 6sense campaign!
If you choose a date other than the current date, the campaign will be put into a “Scheduled” stage where you can still edit before it fully launches on the date you choose.