Page Comparison

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	2022	2023	2024
Traffic	3.05M	2.74M

3

4.

94M

2M
Conversion Rate	2.15%	1.98%	2.

8%

$6.3M

	$5.1M
Account Creation	73,200	65,700	319,134

Spend per channel	2024	Target Cost / Account	Target Cost / Active Visitor	Target Cost / Returning Visitor
Paid Search	$1.1M	$20.29	$1.78	$40.74
Influencer	$360k	$25.71	$1.36	$4.39
Social	$144k	$14.00	$1.46	$5.33
Community	$682k	$2.59	$0.81	$2.54
Email	$60k	$12.73	$0.32	$0.55

Channel	October	November	December
Paid Search	35,439	32,020	33,604
SEO	106,318	96,060	100,813
Social	9.450	8,538	8,961
Community	4,725	4,269	4,480
Email	10,631	9,606	10,081
Other (direct/referral/etc)	72,845	62,975	66,092
Total Users	236,263	213,468	224,031

2024 Active Users Breakdown

Channel	January	February	March	April	May	June	TOTAL
Paid Search	36949	43108	48034	51421	61582	58503	299,597
SEO	110854	129330	144110	154272	184757	175519	898,842
Organic Social	3941	4598	5124	5485	6569	6240	31,957
Paid Social	5912	6897	7685	8227	9853	9360	47,934
Community	23740	27697	30862	33038	39567	37588	192,492
Influencer	15864	18508	20623	22077	26440	25118	128,630
Email	11084	12931	14409	15425	18473	17549	89,871
Other (direct/referral/etc)	45204	52738	58765	62908	75339	71572	366,526
Total Users	253,548	295,807	329,612	352,853	422,580	401,449	2,055,849

Channel	July	August	September	October	November	December	TOTAL
Paid Search	55,424	51,298	58,503	49,266	50,497	51,298	326,286
SEO	166,281	153,902	175,519	147,805	151,500	153,902	948,909
Organic Social	5,912	5,472	6,240	5,255	5,386	5,472	33,737
Paid Social	8.868	8,207	9,360	7,882	8,079	8,207	50,603
Community	35,610	32,959	37,588	31,653	32,445	32,959	203,214
Influencer	23,796	22,025	25,118	21,152	21,681	22,025	135,797
Email	16,626	15,388	17,549	14,778	15,148	15,388	94,877
Other (Direct/Referral)	67,805	62,758	71,572	60,271	61,778	62,758	386,942
Total	380,322	352,009	401,449	303,380	338,062	352,009	2,180,365

Month	SEO	PPC	Organic Social	Paid Social	Influencer	Community	Email	Direct / Unattrib.
January	2,687	3,252	11	617	840	7,442	283	4,016
February	3,134	3,794	13	720	980	8,682	330	4,686
March	3,492	4,228	15	802	1,092	9,675	368	5,221
April	3,739	4,526	16	859	1,169	10,357	394	5,589
May	4,478	5,420	19	1,028	1,400	12,404	471	6,694
June	4,254	5,149	18	977	1,330	11,783	448	6,359
July	4,030	4,878	17	925	1,260	11,163	424	6,024
August	3,730	4,515	16	856	1,166	10,332	393	5,576
September	4,254	5,149	18	977	1,330	11,783	448	6,359
October	3,582	4,336	15	823	1,120	9,923	377	5,355
Novermber	3,672	4,445	15	843	1,148	10,171	386	5,489
December	3,730	4,515	16	856	1,166	10,332	393	5,576

Month	SEO	PPC	Organic Social	Paid Social	Influencer	Community	Email	Direct/Unattrib.
January	1,620	1,620	6,480	1,620	4,399	7,596	6,480	1,620
February	1,890	1,890	7,560	1,890	5,132	8,862	7,560	1,890
March	2,106	2,106	8,424	2,106	5,719	9,875	8,424	2,106
April	2,255	2,255	9,018	2,255	6,122	10,571	9,018	2,255
May	2,700	2,700	10,800	2,700	7,332	12,660	10,800	2,700
June	2,565	2,565	10,260	2,565	6,965	12,027	10,260	2,565
July	2,430	2,430	9,720	2,430	6,599	11,394	9,720	2,430
August	2,249	2,249	8,996	2,249	6,108	10,546	8,996	2,249
September	2,565	2,565	10,260	2,565	6,965	12,027	10,260	2,565
October	2,160	2,160	8,640	2,160	5,866	10,128	8,640	2,160
Novermber	2,214	2,214	8,856	2,214	6,012	10,381	8,856	2,214
December	2,249	2,249	8,996	2,249	6,108	10,546	8,996	2,249