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\uD83D\uDCD4 Strategy
The rationale behind why we are running this campaign, our hypotheses, and how we will execute this campaign goes in this spot.
Target market
18-25 year old New Nurses
\uD83E\uDD45 Goals
Goals | Metrics |
|---|
Acquire New Users | Increase sign ups by 10% (200 new users above benchmark) |
Brand Awareness | Increase unique site visitors 5% (2000 users above benchmark) |
\uD83D\uDCB0 Budget
Total: $2,500
Activity | Budget | Details |
|---|
New Remarketing Campaign | $1,500 | Budget to run new remarketing campaign targeting new nurses |
Search Ad Campaign | $1,000 | Budget for search ads targeting new keywords related to new nurses |
\uD83D\uDCE3 Campaign roadmap
| Roadmap Planner |
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| maplinks | |
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| timeline | true |
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| source | %7B%22title%22%3A%22Roadmap%2BPlanner%22%2C%22timeline%22%3A%7B%22startDate%22%3A%222021-10-15%2000%3A00%3A00%22%2C%22endDate%22%3A%222022-06-15%2000%3A00%3A00%22%2C%22displayOption%22%3A%22MONTH%22%7D%2C%22lanes%22%3A%5B%7B%22title%22%3A%22Remarketing%22%2C%22color%22%3A%7B%22lane%22%3A%22%23f6c342%22%2C%22bar%22%3A%22%23fadb8e%22%2C%22text%22%3A%22%23594300%22%2C%22count%22%3A1%7D%2C%22bars%22%3A%5B%7B%22title%22%3A%22Bar%2B1%22%2C%22description%22%3A%22This%2Bis%2Bthe%2Bfirst%2Bbar.%22%2C%22startDate%22%3A%222021-10-10%2019%3A43%3A21%22%2C%22duration%22%3A3.6831683168316833%2C%22rowIndex%22%3A0%2C%22id%22%3A%2299880195-7faf-4b2f-ac44-a38516c4cad5%22%2C%22pageLink%22%3A%7B%7D%7D%2C%7B%22title%22%3A%22Bar%2B2%22%2C%22description%22%3A%22This%2Bis%2Bthe%2Bsecond%2Bbar.%22%2C%22startDate%22%3A%222021-12-12%2008%3A33%3A16%22%2C%22duration%22%3A2.2475247524752477%2C%22rowIndex%22%3A1%2C%22id%22%3A%22604cae13-314a-4848-b142-95d3570aa3db%22%2C%22pageLink%22%3A%7B%7D%7D%5D%7D%2C%7B%22title%22%3A%22Search%20Ads%22%2C%22color%22%3A%7B%22lane%22%3A%22%233b7fc4%22%2C%22bar%22%3A%22%236c9fd3%22%2C%22text%22%3A%22%23ffffff%22%2C%22count%22%3A1%7D%2C%22bars%22%3A%5B%7B%22title%22%3A%22Bar%2B3%22%2C%22description%22%3A%22This%2Bis%2Bthe%2Bthird%2Bbar.%22%2C%22startDate%22%3A%222022-01-15%2002%3A51%3A05%22%2C%22duration%22%3A2.5%2C%22rowIndex%22%3A0%2C%22id%22%3A%22b10f9e72-539a-4a31-88bd-746bd09d7f1e%22%2C%22pageLink%22%3A%7B%7D%7D%5D%7D%5D%2C%22markers%22%3A%5B%7B%22title%22%3A%22Marker%2B1%22%2C%22markerDate%22%3A%222018-10-15%2000%3A00%3A00%22%7D%5D%7D |
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| pagelinks | |
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| title | Roadmap%2BPlanner |
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| hash | b240471cd43818aaf3867ab5d3ddcaf1 |
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✅ Campaign deliverables
Deliverable | Owner | Deadline | Status | Notes |
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Content + social promotion |
| | | | Status |
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| colour | Blue |
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| title | Not started |
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Email |
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Offline advertising |
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Paid advertising |
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Webinar |
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Media/PR |
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