Content Comparison

Compulse Display

Desktop:
300x250, 728x90, 320x50, 160x600, 300x600

Mobile / tablet:
300x250, 728x90, 320x50, 480x320, 320x480, 300x50

400 kb max per image, but static files should be closer to 40-50kb

Recommended: 300x250, 320x50, 728x90 yield the most inventory

Format: .gif, .jpg, .png

Animation: Restricted to a maximum of 30 seconds (at a 15-20 fps frame rate), after which point automated animations must come to a complete stop. You are permitted to give the viewer the option to restart animation.

Time limit: 15 seconds with an end frame or continuous looping

NOTE: Creative cannot be served through 3rd party tags

All ads require a border

Audio: No

Needs a click thru URL

All lives in the Compulse platform currently.

Compulse

Compulse Social Mirroring - display

1080x1080

Ad Format: .jpg, .png

Text: 125 characters

Headline: 25 characters

Link description: 30 characters

Image ratio: 1.9:1

Needs a click thru URL

Two to three versions for rotation (different images, text or headline) is recommended to avoid over-saturation of the audience and high frequency rates.

Image should only contain 20% as text.

Client needs to grant permission / access to their Facebook page.

Compulse Social Mirroring - carousel

1080x1080

Ad Format: .gif, .jpg, .png

Text: 125 characters

Headline: 25 characters

Link description: 20 characters

Image ratio: 1:1

Images: 2 to 10

Needs a click thru URL

Two to three versions for rotation (different images, text or headline) is recommended to avoid over-saturation of the audience and high frequency rates.

Image should only contain 20% as text.

Client needs to grant permission / access to their Facebook page.

Compulse Social Mirroring - video

Caption length text: Text only, max 2,200 characters

Recommended aspect ratio: 1:1 / 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77:1 / 16:9 / HDTV, 1.85:1 / Film, 2:39:1, or 2:40:1 / Widescreen / 9:16, no pillar boxing or letter boxing

Length: 240 minutes max

Minimum resolution: 600 x 315 pixels (1.9:1 landscape) / 600 x 600 pixels (square)

File size: Up to 4GB max

Frames: 30fps max

Bitrate: No limit to bitrate file if you’re using two pass encoding, as long as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.

.mp4 or MOV recommended, no edit lists

Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan

Audio: Stereo AAC audio compression, 128kbps + preferred

Headline: 25 characters

Link description: 30 characters

Needs a click thru URL

Two to three versions for rotation (different images, text or headline) is recommended to avoid over-saturation of the audience and high frequency rates.

Thumbnail image ratio: Should match the aspect ratio of your video and should only contain 20% as text.

Client needs to grant permission / access to their Facebook page.

Compulse Email

Under 100kb

640px wide max

html

Must be correctly coded mobile responsive html file with inline CSS

http://emailcreativeservices.com/

Compulse Email Retargeting

See Compulse Email

This is an email that is retargeting the people that opened the original email

Compulse Email Matchback

n/a

Excel

30-90 days, the client submits an excel file of the emails of customers they sold to since the campaign launch.

Compulse will then matchback the client file against the email sending list to prove matches.

Number of clients in matchback x average client sale = ROI

Compulse Audio - Standard Specs

Length: 15 or 30 seconds

3G2 (3GPP2), 3GP (3GPP), Advanced Audio Coding (AAC), Advanced Systems Format (ASF), Audio Video Interactive (AVI), F4A, F4B, F4P, F4V, FLV, M2V, M4P, M4V, MKV, MOV, MPE, MPEG, MPEG-2 (MP2), MPEG-3 (MP3), MPEG-4 (MP4), MPG, MPV, OGG, OGV, QuickTime (QT), RM, SWF, VOB, WAV, WebM, and Windows Media Video (WMV).

Compulse Audio - Pandora and AdsWizz Specs

Length: 15, 30 seconds or 60 seconds

20mb maximum

mp3, AAC or WAV

Bit Rate: Minimum 128 kbps, 196kbs recommended

Compulse Audio - Triton Specs

Length: 15, 30 seconds or 60 seconds (trimmed of slate / silence)

mp3

Bit Rate: Minimum 128 kbps

Sample rate: 44100Hz

Volume: Normalized to -4db

Compulse Audio - Spotify Specs

Audio Length: 15 or 30 seconds

Companion banner: 640x640 or 300x250

Audio: mp3, wav or OGG

Audio Bit Rate: Minimum 128 kbps

Companion banner format: .gif, .jpg, .png

Compulse Pre-Roll

Length: 15 or 30 seconds

Size: 1gb max

1280x720

3G2 (3GPP2), 3GP (3GPP), Advanced Systems Format (ASF), Audio Video Interactive (AVI), F4A, F4B, F4P, F4V, FLV, M2V, M4V, MKV, MOV, M4P, MPE, MPEG, MPEG-2 (MP2), MPEG-4 (MP4), MPG, MPV, OGG, OGV, QuickTime (QT), RM, SWF, TS, VOB, WebM, and Windows Media Video (WMV).

File Size: 1 GB max

Bit Rate: 2500kbps

NOTE: VAST version 2.0 and higher is supported.

Compulse YouTube - Instream

Skippable length: 15 seconds or longer

Non-skippable length: 15 seconds

Skippable after 5 seconds

Skippable and non-skippable

Ads appear before, during, or after videos on YouTube or YouTube partner sites.

Compulse YouTube - Discovery

Length: Any

No click thru link

Requires copy to be provided

Headline: 100 characters

Description: 25 characters (provide 2 different descriptions)

Ads appear at the top of YouTube search results, in the related videos, on the YouTube homepage, as an overlay on a YouTube watch page, or on video partner sites.

Compulse YouTube - Bumper

Length: 6 seconds or shorter

Non-skippable ads appear before, during, or after videos on YouTube or YouTube partner sites.

Compulse Geofencing

Static ads:

Desktop:
300x250, 728x90, 320x50, 160x600, 300x600

Mobile / tablet:
300x250, 728x90, 320x50, 480x320, 320x480, 300x50

50 kb

If using video:

Video length: 15 or 30 second

Static ad format: .gif, .jpg, .png

Audio: No

Animation: No

If using video:

Video: mp4

Geofencing allows you to target and serve relevant hyper local ads to your potential customers in real time, based on their current physical location.

Compulse Geotargeting

Static ads:

Desktop:
300x250, 728x90, 320x50, 160x600, 300x600

Mobile / tablet:
300x250, 728x90, 320x50, 480x320, 320x480, 300x50

50 kb

If using video:

Video length: 15 or 30 second

Static ad format: .gif, .jpg, .png

Audio: No

Animation: No

If using video:

Video: mp4

Geotargeting allows you to deliver ads to consumers that have frequented specific locations and those who may have seen your ads and not taken immediate action. Real world retargeting based on actual behaviors.

Compulse Historical Location Targeting

Static ads:

Desktop:
300x250, 728x90, 320x50, 160x600, 300x600

Mobile / tablet:
300x250, 728x90, 320x50, 480x320, 320x480, 300x50

50 kb

If using video:

Video length: 15 or 30 second

Static ad format: .gif, .jpg, .png

Audio: No

Animation: No

If using video:

Video: mp4

Target mobile users based on their historical location data. This technology allows us to retarget users that have been to a selected location in the last 90 days.

Compulse Foot Traffic Attribution

Static ads:

Desktop:
300x250, 728x90, 320x50, 160x600, 300x600

Mobile / tablet:
300x250, 728x90, 320x50, 480x320, 320x480, 300x50

50 kb

If using video:

Video length: 15 or 30 second

Static ad format: .gif, .jpg, .png

Audio: No

Animation: No

If using video:

Video: mp4

This allows you to apply an attribution to a location based on a mobile advertising campaign through the analyzation and impact on in-store visits and traffic patterns to a physical location.

Compulse OTT/CTV Definitions

• OTT refers to streaming video content over any device with a screen, covering all streaming content regardless of the device.

• CTV specifically refers to streaming video content on internet-connected devices like smart TVs, Roku, Amazon FireStick, or Google Chromecast.

• OTT is the content, while CTV is the viewing method.

Compulse OTT/CTV - Standard Specs

VIDEO TRACK:

Bit depth: 8 or 16 bits

Bit rate: 15 Mbps – 30 Mbps

Chroma sub-sampling: 4:2:0 or 4:2:2

Codec ID: Preferred: Apple ProRes 422 HG

Codec ID: Accepted: H.264

Color space: YUV

Dimensions: Preferred: 1920x1080

Dimensions: Accepted: 1280x720

Display aspect ratios:  All files must be 16:9. Not accepted are files in 2.39:1, 3:4 or 4:3.  If there is a stylistic decision for the ad to appear in 2.39:1, 3:4 or 4:3, then matting on the top and bottom is permissible, meaning the file may contain black bars but they must be contained within the 16:9 file itself.

Duration:  15, 30 or 60 seconds (limited inventory available)

File extensions:  .mov or .mp4

File size:  1 GB Max

Format:  QuickTime, MOV or MPEG-4

Frame rate:  23.98, 24, 29.97 or 30 fps

Frame rate mode:  Constant

Scan type:  Progressive Scan

AUDIO CHANNELS:

Bit Depth: 16 or 24 bits (for audio channel 2)

Bit Rate: 192-256 kbps

Channels: 2-channel stereo

Duration: Must match video duration

Format: PCM, AAC

Sampling rate: 48.0 kHz

Compulse OTT/CTV - Roku, ESPN, NBCUniversal Specs

Roku:

File type: mp4

Bitrate: Must be at least 2,100 kbps

Resolution: No specific resolution

Duration: Must be between 6 and 60 seconds

Aspect Ratio: 16:9

ESPN:

File type: mp4

Bitrate: Must be at least 2,000 kbps

Resolution: 1280x720, 1920x1080

Duration: 15 or 30 seconds

NBCUniversal:

File type: mp4

Bitrate: Between 15,000 Kbps and 30,000 Kpbs

Resolution: 1920x1080

Duration: 6, 15, 30, 45 or 60 seconds

Compulse OTT/CTV - hulu Specs

VIDEO TRACK:

Bit depth: 8 or 16 bits

Bit rate: 10 Mbps – 40 Mbps

Chroma sub-sampling: 4:2:0 or 4:2:2

Codec ID: Preferred: Apple ProRes 422 HG

Codec ID: Accepted: H.264

Color space: YUV

Dimensions: Preferred: 1920x1080

Dimensions: Accepted: 1280x720

Display aspect ratios:  All files must be 16:9. Not accepted are files in 2.39:1, 3:4 or 4:3.  If there is a stylistic decision for the ad to appear in 2.39:1, 3:4 or 4:3, then matting on the top and bottom is permissible, meaning the file may contain black bars but they must be contained within the 16:9 file itself.

Duration:  15 or 30 seconds

File extensions:  .mov or .mp4

File size:  10 GB Max

Format:  QuickTime, MOV or MPEG-4

Frame rate:  23.98, 24, 29.97 or 30 fps

Frame rate mode:  Constant

Scan type:  Progressive Scan

AUDIO CHANNELS:

Bit Depth: 16 or 24 bits (for audio channel 2)

Bit Rate: 192-256 kbps

Channels: 2-channel stereo

Duration: Must match video duration

Format: PCM, AAC

Sampling rate: 48.0 kHz

Compulse OTT/CTV - Netflix Specs

VIDEO TRACK:

Bitrate for MOV:

720p: Greater than 42,000 Kbps

1080p: Greater than 80,000 Kbps

Bitrate for H.264:

720p: Greater than 8,000 Kbps

1080p: Greater than 12,000 Kbps

Chroma sub-sampling: 4:2:0 or 4:2:2 - CHECK

Codec ID: Preferred: Apple ProRes 422 HG - CHECK

Codec ID: Accepted: H.264 - CHECK

Color space: Not specified

Dimensions: 1920x1080, 1280x720

Duration:  10, 15, 20 (Spain market only), 30 or 60 seconds

File extensions:  .mov or .mp4

File size:  Not specified

Format:  MOV or mp4 - CHECK

Frame rate:  23.976, 24, 25, 29.97 or 30 fps - CHECK

Frame rate mode:  Constant - CHECK

Scan type:  Progressive Scan - CHECK

Video Profile for MOV:  Apple ProRes 422 (HQ), Apple ProRes 422, Apple ProRes 422 (LT)

Video Profile for H.264: Baseline or main

The file must contain one video and one audio track.

The video and audio durations must be identical with a tolerance of 500 ms.

AUDIO CHANNELS:

Bit Depth: 16 or 24 bits (for audio channel 2)

Bit Rate: 192-256 kbps

Channels: 2-channel stereo

Duration: Must match video duration

Format: PCM, AAC

Sampling rate: 48.0 kHz

Compulse PTV - Performance TV

Use standard TV specs, but if you want extra caution, use Hulu (above).

The required specs may vary depending on what publishers you want to run on, but it is recommended matching to the Hulu spec as they are the most stringent.

Advertiser:
Budget:
Flight Dates:
Media Types:
KPI:
CPM Requested (Gross, to Client):
Lookback Window:
Attribution Methodology:
Audience Personas:
Geos:
Specific Publishers to Include/Exclude; (Default list: Fubo, Sling, Discovery, Tubi, Pluto, Hulu, Philo, DirectTV Stream, Roku, Xumo)
Device Types (CTV Only/All):
Dayparting Requests (Overnights Excluded by Default):