Driver | Revenue | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Campaign #1 | *15% discount off all courses | |||||||||||||||||
Approver | Grace | |||||||||||||||||
Contributor(s) | PPC (RDA), Email, Social(organic + boosted) | |||||||||||||||||
Informed | ||||||||||||||||||
Campaign name | Valentine’s Day Flash Sale (48 hour) 2/14-2/16 | |||||||||||||||||
Campaign type | Launch date | 04 Jan Drive Revenue + Account Creation | ||||||||||||||||
Launch date | ||||||||||||||||||
Status |
| |||||||||||||||||
Campaign Key (UTM) | utm_source=sfmc&utm_medium=email&utm_campaign=valentines+promo+2024 |
Driver | Revenue | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Campaign #2 | World Behavior Analysis Day | Mar 20 | ||||||||||||||||
Approver | Grace | ||||||||||||||||
Contributor | PPC, Email, Social(organic + boosted) | ||||||||||||||||
Informed | |||||||||||||||||
Campaign name | World Behavior Analysis Day | ||||||||||||||||
Campaign type | Drive Revenue + Account Creation | ||||||||||||||||
Launch date | |||||||||||||||||
Status |
| ||||||||||||||||
Campaign Key (UTM) | utm_source=sfmc&utm_medium=email&utm_campaign=world+behavior+analysis+promo+2024 |
\uD83D\uDCD4 Strategy
Campaign #1
48-Hour Flash Sale on Relias Academy for Valentine's Day
Dates: Feb 14-16
Discount: 15% off all courses
Execution Channels:
Email
PPC (Consider RDAs and search if PPC approves)
Social Media (Organic posts + boosted content)
Objectives:
Boost course purchases
Drive new user registrations via PPC
Evaluation:
We anticipate an uptick in course purchases during this timeframe as well as new user registrations on the Academy website from those entering the website via PPC campaigns. We will assess the performance of the campaign and compare it to last years campaign to determine success as 2023 will be our benchmark for success.
Target market
PT
OT
BCBA + RBT
All Relias Academy Professions across website
Campaign #2
World Behavior Analysis Day | Mar 20
Dates: Feb 14-16
Discount: 15% off all courses
Execution Channels:
Email
PPC (Consider RDAs and search if PPC approves)
Social Media (Organic posts + boosted content)
Objectives:
Boost course purchases
Drive new user registrations via PPC
Evaluation:
We anticipate an uptick in course purchases during this timeframe as well as new user registrations on the Academy website from those entering the website via PPC campaigns. We will assess the performance of the campaign and compare it to last years campaign to determine success as 2023 will be our benchmark for success.
Target market
PT
OT
BCBA + RBT
All Relias Academy Professions across website
\uD83E\uDD45 Goals
Goals | Metrics |
|---|---|
...