Education / Ecommerce Goals
2022 | 2023 | 2024 | |
|---|---|---|---|
Traffic | 3.05M | 2.74M | 3.94M (+43%)4.2M |
Conversion Rate | 2.15% | 1.98% | 2.5% (+26%) |
AOV | $47.26 | $40.5 | $58.60 (+44%) |
Revenue | $4.39M | $3.2M | $5.7M (+78%) |
Account Creation | 73,200 | 65,700 | 98,500 (+49%)319,134 |
Job Board Goals
2022 | 2023 | 2024 | |
|---|---|---|---|
Traffic | 478,191 | 389,596 | 788948,000 (+102%) |
Job Views | 456,353 | 345,550693,440 (+100%) | 2.84M |
Job Applies | 51,739 | 34,662 | 69,344 (+100%)90,000 |
Marketing Spend Breakdown
Spend per channel | 2024 | Target CPACost / Account | Target Cost / Active Visitor | Target Cost / Returning Visitor | ||||
|---|---|---|---|---|---|---|---|---|
Paid Search | $1.1M | |||||||
SEO | - | - | ||||||
Social | $300k | Community | $800k | $60k | $20.29 | $1.78 | $40.74 | |
Influencer | $360k | $25.71 | $1.36 | $4.39 | ||||
Social | $144k | $14.00 | $1.46 | $5.33 | ||||
Community | $682k | $2.59 | $0.81 | $2.54 | ||||
$60k | $12.73 | $0.32 | $0.55 |
2024 Traffic Goals Breakdown
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