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When you get into the landing page designer, you will need to define the page path beside where you see “storeSiteUS”. Make sure to use a keyword-targeted URI that has your primary target keyword in it. i.e. “teepa-snow-courses”.
Note: If you are optimizing an existing landing page and need to update the URL slug, ensure that you put in a 301 redirect (Cloudflare as of 2023) from the old URL to the new path once you’ve pushed it live. Also, stay in touch with the engineering team, as they are updated with any changes to the site.
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HeaderContent →
Header Title: Here you’ll define your H1 of the page, where you’ll target your primary keyword. This should be close, if not identical to the page path.
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