Education / Ecommerce Goals
2022 | 2023 | 2024 | |
|---|---|---|---|
Traffic | 3.05M | 2.74M | 3.94M (+43%) |
Conversion Rate | 2.15% | 1.98% | 2.5% (+26%) |
AOV | $47.26 | $40.5 | $58.60 (+44%) |
Revenue | $4.39M | $3.2M | $5.7M (+78%) |
Account Creation | 73,200 | 65,700 | 98,500 (+49%) |
Job Board Goals
2022 | 2023 | 2024 | |
|---|---|---|---|
Traffic | 478,191 | 389,596 | 788,000 (+102%) |
Job Views | 456,353 | 345,550 | 693,440 (+100%) |
Job Applies | 51,739 | 34,662 | 69,344 (+100%) |
Marketing Spend Breakdown
Spend per channel | 2024 | Target CPA | |
|---|---|---|---|
Paid Search | $1.88M$3.051M | ||
SEO | - | - | |
Social | $147k$300k | $0.89 | |
Community | -$800k | - | |
$60k$0.13 |
2024 Traffic Goals Breakdown
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