Education / Ecommerce Goals
2022 | 2023 | 2024 | |
|---|---|---|---|
Traffic | 3.05M | 2.74M | 3.94M (+43%) |
Conversion Rate | 2.15% | 1.98% | 2.5% (+26%) |
AOV | $47.26 | $40.5 | $58.60 (+44%) |
Revenue | $4.39M | $3.2M | $5.7M (+78%) |
Account Creation | 73,200 | 65,700 | 98,500 (+49%) |
Job Board Goals
2022 | 2023 | 2024 | |
|---|---|---|---|
Traffic | 478,191 | 389,596 | 788,000 (+102%) |
Job Views | 456,353 | 345,550 | 693,440 (+100%) |
Job Applies | 51,739 | 34,662 | 69,344 (+100%) |
Marketing Spend Breakdown
Spend per channel | 2024 | Target CPA |
|---|---|---|
Paid Search | $1.88M | $3.05 |
SEO | - | - |
Social | $147k | $0.89 |
Community | $320k- | $3.89- |
$60k | $0.13 |
2024 Traffic Goals Breakdown
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Email Reactivation Goals by State
State | Current Active | Total | Current % Active | H1 Active Goal | H2 Active Goal |
|---|---|---|---|---|---|
Illinois | 10,368 | 142,746 | 7% | 12,847 (+28%) | 15,702 |
New York | 12,295 | 143,596 | 9% | 15,795 (+22%) | 18,667 |
North Carolina | 21,710 | 238,524 | 9% | 26,207 (+22%) | 31,008 |
Florida | 41,980 | 430,736 | 10% | 51,688 (+20%) | 60,303 |
Texas | 30,701 | 288,615 | 11% | 37,519 | 43,292 |
California | 25,193 | 233,317 | 11% | 30,331 | 34,997 |
New Jersey | 17,457 | 158,054 | 11% | 20,547 | 23,708 |
Ohio | 30,074 | 270,620 | 11% | 35,180 | 40,593 |
Pennsylvania | 18,895 | 153,488 | 12% | 21965 | 25,035 |
Minnesota | 14,812 | 104,614 | 14% | 16904 | 18,997 |
Michigan | 9,474 | 95,949 | 10% | 11393 | 13,312 |
Georgia | 5,326 | 83,720 | 6% | 7000 | 8,675 |
Washington | 4,597 | 70,744 | 6% | 6012 | 7,427 |
Maryland | 4,955 | 60,957 | 8% | 6174 | 7,393 |
Mississippi | 8,332 | 57,321 | 15% | 9478 | 10,625 |
Virginia | 5,252 | 55,918 | 9% | 6370 | 7,489 |
South Carolina | 2,721 | 50,933 | 5% | 3740 | 4,758 |
Alabama | 2,954 | 48,056 | 6% | 3915 | 4,876 |
Oregon | 2,328 | 43,195 | 5% | 3192 | 4,056 |
Connecticut | 2,149 | 38,772 | 6% | 2924 | 3,700 |
Massachusetts | 3,700 | 37,828 | 10% | 4457 | 5,213 |
Louisiana | 3,022 | 33,686 | 9% | 3696 | 4,369 |
Kentucky | 3,083 | 32,361 | 10% | 3730 | 4,377 |
Tennessee | 2,843 | 31,996 | 9% | 3483 | 4,123 |
Indiana | 2,687 | 31,410 | 9% | 3315 | 3,943 |
Arizona | 2,386 | 29,649 | 8% | 2979 | 3,572 |
Wisconsin | 1,744 | 29,196 | 6% | 2328 | 2,912 |
Missouri | 2,410 | 29,088 | 8% | 2992 | 3,574 |
New Mexico | 3,027 | 27,321 | 11% | 3573 | 4,120 |
Arkansas | 2,480 | 23,396 | 11% | 2948 | 3,416 |
Kansas | 2,360 | 22,147 | 11% | 2803 | 3,246 |
Colorado | 1,715 | 19,620 | 9% | 2107 | 2,500 |
West Virginia | 1,564 | 19,406 | 8% | 1952 | 2,340 |
Iowa | 1,926 | 18,708 | 10% | 2300 | 2,674 |
Oklahoma | 1,628 | 16,331 | 10% | 1955 | 2,281 |
Nevada | 1,929 | 13,951 | 14% | 2208 | 2,487 |
Nebraska | 1,024 | 11,927 | 9% | 1263 | 1,501 |
New Hampshire | 920 | 9,439 | 10% | 1109 | 1,298 |
Delaware | 1,504 | 9,434 | 16% | 1693 | 1,881 |
Idaho | 765 | 9,020 | 8% | 945 | 1,126 |
Rhode Island | 627 | 7,592 | 8% | 779 | 931 |
Montana | 557 | 6,449 | 9% | 686 | 815 |
Utah | 490 | 6,283 | 8% | 616 | 741 |
North Dakota | 518 | 6,148 | 8% | 641 | 764 |
Maine | 438 | 5,943 | 7% | 557 | 676 |
Hawaii | 1,465 | 5,850 | 25% | 1582 | 1,699 |
South Dakota | 397 | 4,705 | 8% | 491 | 585 |
Alaska | 367 | 4,256 | 9% | 452 | 537 |
District of Columbia | 326 | 3,114 | 10% | 388 | 451 |
Wyoming | 164 | 2,078 | 8% | 206 | 247 |
Vermont | 0 | 0 | 0 |