Education / Ecommerce Goals
2022 | 2023 | 2024 | |
|---|---|---|---|
Traffic | 3.05M | 2.74M | 3.94M (+43%) |
Conversion Rate | 2.15% | 1.98% | 2.5% (+26%) |
AOV | $47.26 | $40.5 | $58.60 (+44%) |
Revenue | $4.39M | $3.2M | $5.7M (+78%) |
Account Creation | 73,200 | 65,700 | 98,500 (+49%) |
Job Board Goals
2022 | 2023 | 2024 | |
|---|---|---|---|
Traffic | 478,191 | 389,596 | 788,000 (+102%) |
Job Views | 456,353 | 345,550 | 693,440 (+100%) |
Job Applies | 51,739 | 34,662 | 69,344 (+100%) |
Marketing Spend Breakdown
...
Channel | July | August | September | October | November | December |
|---|---|---|---|---|---|---|
Paid Search | 44,325 | 54,963 | 48,462 | 45,507 | 40,779 | 43,143 |
SEO | 132,975 | 164,889 | 145,486 | 136,521 | 122,337 | 129,429 |
Paid Social | 11,820 | 14,656 | 12,923 | 12,135 | 10,874 | 11,504 |
Community | 5,910 | 7,328 | 6,461 | 6,067 | 5,437 | 5,752 |
13,297 | 16,488 | 14,538 | 13,652 | 12,233 | 12,942 | |
Other (Direct/Referral) | 87,173 | 108,096 | 95,210 | 89,498 | 80,200 | 84,850 |
Total | 295,500 | 366,420 | 323,080 | 303,380 | 271,860 | 287,620 |
Total Accounts | 7,387 | 91609,160 | 8,077 | 7,584 | 6,796 | 7,190 |
We don't have a way to export this macro.
...