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The following table outlines previous year’s actuals and our goals for the coming year for CE revenue:

2022

2023

2024

Traffic

3.05M

2.74M

3.94M (+43%)

Conversion Rate

2.15%

1.98%

2.5% (+26%)

AOV

$47.26

$40.5

$58.60 (+44%)

Revenue

$4.39M

$3.2M

$5.7M (+78%)

Account Creation

73,200

65,700

98,500 (+49%)

2024 Traffic Goals Breakdown

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