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  • Main goal of site 

  • Nurse.com provides CE courses required for Nurses to renew their licenses and professional development courses. Nurse also offers a job board, a very active blog as a resource, and sells advertising products to healthcare or higher education companies interested in reaching our nursing audience. Nurse app and podcast are new this year. 

  • Nurse Recruitment team - Works on selling our advertising product to interested companies (httphttps://mediakit.nurse.com

  • Digital Advertising team (ad ops) - work on fulfilling the advertising products we sell (email, Facebook/adroll ads to our audience, banners on Nurse.com 

 

Background 

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KPIs 

  • Revenue 

  • Keyword rankings 

  • Sessions 

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