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2022

2023

2024

Traffic

3.05M

2.74M

3.94M

Conversion Rate

2.15%

1.98%

2.8%

AOV

$47.26

$40.5

$58.60

Revenue

$4.39M

$3.2M

$6.3M

Account Creation

73,200

65,700

110,320

2024 Traffic Goals Breakdown

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