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A. We can pull our priority keyword list as well as what we are currently ranking for on a monthly basis if this would be helpful! We are also happy to have Ahrefs send an automated keyword report every month.
Automated report preferred
Q. In WordPress we have the option to add keyphrase synonyms or related keyphrases.” Which, if either, is better for SEO/pageviews?
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We recommend starting to build out blog series for certain keywords to target these terms better. A series or topic clusters helps to go deeper in-depth on a topic and address more specific keywords within a larger focus keyword.
Look into blogs that we already have/update current content
Start with our categories, salaries, job hunting, interviewing, workplace violence, maternal mortality, podcast topics.