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A. We will add a monthly task to our SEO queue to review blog-specific pages to see if top pages are trending down in traffic or keyword rankings are dropping and update these in prioritized batches. We can update the metadata and heading tags to better match the target keyword and provide any additional SEO recommendations for edits. We can keep these in a shared excel sheet so the blog team can review/approve before we adjustadjustment.
We can show the Blog team how to set up Ahrefs Keyword Rank tracker so Ahrefs will identify areas where keywords are trending downward and then this page can be updated for meta and on page SEO changes.
Q. Do you think it would pay off better to do a bunch of quick fixes like tweaking titles, leads, and subheads to better match keywords or do fewer in-depth updates that overhaul some blogs that have declined?
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