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Q. Will you be reviewing and updating meta descriptions for blogs on a regular basis, as you did for the Nurses Week blogs? Or can we discuss how to approach meta description updates, if that would help our traffic, as well.
A. If we notice that a page is trending downward for a target keyphrase, then that page will be identified in our Ahrefs Keyword Rank Tracker, which then allows us to dive into reviewing and updating the blogs. Then we can update the page meta, URL, and headings to better match the target term if the page content is still relevant. We can share this with the Blog team as well to keep an eye on as wellWe will add a monthly task to our SEO queue to review blog-specific pages to see if top pages are trending down in traffic or keyword rankings and update these in prioritized batches. We can update the metadata and heading tags to better match the target keyword and provide any additional SEO recommendations for edits. We can keep these in a shared excel sheet so the blog team can review/approve before we adjust.
Q. Do you think it would pay off better to do a bunch of quick fixes like tweaking titles, leads, and subheads to better match keywords or do fewer in-depth updates that overhaul some blogs that have declined?
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