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A. If we notice that a page is trending downward for a target keyphrase, then that page will be identified in our Ahrefs Keyword Rank Tracker, which then allows us to dive into reviewing and updating the blogs. Then we can update the page meta, URL, and headings to better match the target term if the page content is still relevant. We can share this with the Blog team as well as SEO cannot always prioritize the blog with other big initiatives on the riseto keep an eye on as well.

Q. Do you think it would pay off better to do a bunch of quick fixes like tweaking titles, leads, and subheads to better match keywords or do fewer in-depth updates that overhaul some blogs that have declined? 

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