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Search Engine Journal: Advanced Technical SEO: A Complete Guide
Cognitive SEO: Technical SEO Checklist – The Roadmap to a Complete Technical SEO Audit
Page load speed
Why it’s important
Page load time is a significant SEO ranking factor
Speed impacts UX and can adversely affect website usability ranging from ecommerce abandonment rates to pageviews per session
Common challenges
Rapidly deploying code to get something “workable” can lead to unintended consequences for load time
Page load time requires discipline across both Engineering and Content teams; there is no “magic bullet”
General tactics and best practices
Shrink image file sizes; jpg format is typically best combo of image quality + size
Minify CSS, JavaScript, and HTML and enable compression; be careful to not eliminate important comments and formatting
Enable caching; consider using content delivery networks (CDN)
Test page load times, and test often
Resources
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