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Check spend
Ensure we are pacing not to overspend budget for Search, Display & Video.
If not, either pull back or pause less efficient spend if pacing over, OR open up budgets on those high performing areas if under pacing.Closely monitor if off pace for spending
Check ROAS
Ensure all accounts are at or above minimum threshold or ROAS
If not, assess which campaigns, ad groups, and keywords need to be adjusted to improve ROAS.
Check Revenue/Leads
Ensure we are on track to hit our revenue goal.
If not, boost bids on converting keywords with good ROAS, look for keyword expansion opportunities, review ad copy and CTR. Check CVR and potentially run an A/B test with instapage to increase CVR.
Check accounts that went on/off proms to ensure the automated rules worked correctly and only the right ads, promo extensions and sitelinks are showing.
For any new campaigns created, go in daily for the first week or so to adjust bids and put in negative keywords.
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Yearly:
Stay current on Google Ads certifications
Stay current on Microsoft Ads certifications
Stay current on Google Analytics certification
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